Real Deals. Clear numbers. Smarter ownership.
Deal Reel breaks down real Main Street businesses for sale—earnings, asking price, SBA math, risks, and verdict—without the acquisition hype.
Educational analysis only—not investment, legal, or lending advice.
The Deal Reel standard
Human-reviewed
Every published breakdown gets an editorial accuracy check.
Public-data discipline
We separate listing claims, calculated estimates, and open questions.
No promised returns
The point is better diligence—not a shortcut to certainty.
Inside every breakdown
We turn scattered listing details into a repeatable screen you can use on the next laundromat, HVAC company, or car wash.
Follow the asking price, seller-disclosed earnings, estimated SBA payment, debt coverage, and buyer cash required. Assumptions stay visible so you can challenge them.
The quick screen
Price, SDE, multiple, down payment, debt service.
The verdict
Worth a call, needs proof, or an easy pass—with reasons.
Owner hours, add-backs, customer concentration, capex, leases, and working capital become a diligence list—not footnotes.
Three free deal notes each week. Paid members get deeper teardowns, a vetted watchlist, live Q&A, and a buyer community.
Membership + tools
Join free for regular deal analysis. Deal Room is built for active searchers; the toolkit is a one-time screen for buyers who want to move now.
Weekly vetted-deal list, deeper deal teardowns, SBA financing math, monthly buyer Q&A, and access to the Deal Tape buyer community.
Your next deal starts with a better screen
Join Deal Reel for clear, skeptical analysis of ordinary businesses—and learn which questions deserve your time before you call the broker.